PENGARUH PENGGUNAAN MEDIA SOSIAL DAN INOVASI PRODUK TERHADAP PERKEMBANGAN PENGOLAHAN KOPI DI KABUPATEN BANTAENG

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Published: 2023-11-08
Keywords:
Use of Social Media, Product Innovation, Coffee Processing Development

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Rostina
SMA Negeri 2 Bantaeng, Sulawesi Selatan
Hartini
Sekolah Pascasarjana Universitas Patompo, Kota Makassar, Sulawesi Selatan
rego Devilla
Sekolah Pascasarjana Universitas Patompo, Kota Makassar, Sulawesi Selatan

Abstract

This study aims to determine the effect of social media on coffee processing in Bantaeng Regency and to determine the effect of product innovation on coffee processing in Bantaeng Regency. This research is quantitative research with data collection techniques used, namely interviews, observations, questionnaires, documentation, and literature studies. The research data were analyzed using SEM- Smart PLS. The research results obtained are (1) there is a positive but insignificant influence between the use of social media on coffee processing development, (2) product innovation has a positive effect on coffee processing development.

Article Details

Issue

Vol. 15 No. 2 (2023): JIP Volume 15 No. 2 Tahun 2023

Section

Articles

How to Cite

PENGARUH PENGGUNAAN MEDIA SOSIAL DAN INOVASI PRODUK TERHADAP PERKEMBANGAN PENGOLAHAN KOPI DI KABUPATEN BANTAENG. (2023). JURNAL ILMIAH PENA, 15(2), 43-47. https://ojs.unpatompo.ac.id/index.php/jip/article/view/289

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