PENGARUH LITERASI KEUANGAN TERHADAP PEMASARAN DIGITAL PADA MAHASISWA FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN UNIVERSITAS PATOMPO
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Abstract
This study aims to investigate the effect of financial literacy on digital marketing among students of the Faculty of Teacher Training and Education, Patompo University. The research method uses a quantitative approach with data collection techniques through questionnaires distributed to a sample of 20 students. The population in this study was the Faculty of Teacher Training and Education, Patompo University while the sample used a purposive sampling technique. Data analysis was carried out using a simple regression technique to measure the relationship between financial literacy and digital marketing. The results of the study showed a positive influence with a significant level of 0.002 <0.05 between financial literacy and digital marketing among students. The results of the correlation coefficient also show a very strong relationship between the two variables and the coefficient of determination shows that 99.80% financial literacy provides a major contribution to digital marketing. The implications of this study provide a deeper understanding of the importance of financial literacy in optimizing digital marketing strategies among students, as well as providing input for related parties in designing more effective financial literacy programs in higher education environments.
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Articles
Main Article Content
Abstract
This study aims to investigate the effect of financial literacy on digital marketing among students of the Faculty of Teacher Training and Education, Patompo University. The research method uses a quantitative approach with data collection techniques through questionnaires distributed to a sample of 20 students. The population in this study was the Faculty of Teacher Training and Education, Patompo University while the sample used a purposive sampling technique. Data analysis was carried out using a simple regression technique to measure the relationship between financial literacy and digital marketing. The results of the study showed a positive influence with a significant level of 0.002 <0.05 between financial literacy and digital marketing among students. The results of the correlation coefficient also show a very strong relationship between the two variables and the coefficient of determination shows that 99.80% financial literacy provides a major contribution to digital marketing. The implications of this study provide a deeper understanding of the importance of financial literacy in optimizing digital marketing strategies among students, as well as providing input for related parties in designing more effective financial literacy programs in higher education environments.