Inovasi Terbuka, Platform Digital, Dan Kinerja Keuangan UMKM Di Sulawesi Selatan

Isi Artikel Utama

Suharto
Andi Baharuddin

Abstrak

Penelitian ini bertujuan untuk menguji pengaruh inovasi terbuka terhadap kinerja UMKM dan untuk menguji peran platform digital dalam memoderasi pengaruh inovasi terbuka terhadap kinerja keuangan UMKM. Variabel yang diteliti dalam penelitian ini adalah inovasi terbuka sebagai variabel bebas, kinerja UMKM sebagai variabel terikat. Paltform digital diuji sebagai variabel yang memoderasi pengaruh inovasi terbuka terhadap kinerja UMKM. Sampel dalam penelitian ini berjumlah 120 UMKM di Sulawesi Selatan dengan survai kuesioner tidak langsung dan langsung. Pengujian hipotesis di lakukan dengan structural equation modeling (SEM) menggunakan software statistik AMOS dengan analisis regresi sederhana dan Moderate Regression Analysis (MRA). Hasil penelitian menunjukkan bahwa kedua hipotesis yang diajukan di dukung yaitu inovasi terbuka berpengaruh posistif terhadap kinerja UMKM dan platform digital memperkuat hubungan inovasi terbuka terhadap kinerja UMKM.

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Cara Mengutip
Suharto, & Baharuddin, A. . (2023). Inovasi Terbuka, Platform Digital, Dan Kinerja Keuangan UMKM Di Sulawesi Selatan. EKONOMEKTRIKS, 6(2), 1-11. Diambil dari https://ojs.unpatompo.ac.id/index.php/jie/article/view/186
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