PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA USAHA DAPUR MAMAK RAMLAH)
Main Article Content
Abstract
The current era of technological development has also influenced the increase in the number of businesses, especially in the culinary business sector. This has caused various kinds of similar businesses to emerge, causing increasingly fierce competition. Entrepreneurs must be creative and innovative in responding to the rapid development of the times to be able to survive in business competition. The purpose of this research is to determine the effect of price and service quality partially and simultaneously on customer satisfaction at the Mamak Ramlah Kitchen. This research is a descriptive research, using a quantitative approach. The population in this study were all consumers of Dapur Mamak Ramlah with a sample size of 30. The sampling technique used accidental sampling technique. The instruments used to collect data were questionnaires, observation and documentation. The results showed that (1) Price had a significant effect on customer satisfaction (2) Service quality had a significant effect on customer satisfaction (3) Price and service quality had a simultaneous effect on customer satisfaction.
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Articles
Main Article Content
Abstract
The current era of technological development has also influenced the increase in the number of businesses, especially in the culinary business sector. This has caused various kinds of similar businesses to emerge, causing increasingly fierce competition. Entrepreneurs must be creative and innovative in responding to the rapid development of the times to be able to survive in business competition. The purpose of this research is to determine the effect of price and service quality partially and simultaneously on customer satisfaction at the Mamak Ramlah Kitchen. This research is a descriptive research, using a quantitative approach. The population in this study were all consumers of Dapur Mamak Ramlah with a sample size of 30. The sampling technique used accidental sampling technique. The instruments used to collect data were questionnaires, observation and documentation. The results showed that (1) Price had a significant effect on customer satisfaction (2) Service quality had a significant effect on customer satisfaction (3) Price and service quality had a simultaneous effect on customer satisfaction.