PENGARUH PELAYANAN PEMBELIAN OBAT DAN PEMILIHAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA PT. RAYHAN ALEKSINDO MAKASSAR

Abstract

This research aims to determine the influence of drug purchasing services and location selection on consumer purchasing interest at PT. Rayhan Aleksindo Makassar. This research uses quantitative methods. The subjects in this research were consumers who bought PT drugs. Rayhan Aleksindo Makassar. The objects in this research are service, location selection and purchasing interest. The sampling method in this research uses an accidental sampling technique, namely a sampling technique that the researcher accidentally encounters at the research location. The total sample is 40 respondents. Data collection uses observation, questionnaires and documentation. The analysis techniques used are validity and reliability tests, classical assumptions and hypothesis testing. The research results show that partially the service variable has a significant influence on buying interest with a _tcount of 1.744 and a t_table of 1.86 (1.744 > 1.686), while the location selection variable has no significant effect on buying interest, a _tcount of 0.727 < t_table 1.744. Simultaneously, the service variables and location selection do not simultaneously influence the purchase interest variable with a significant value of 0.224 > 0.05.